Technology News RSS Feed - Web 2.0 News And Reviews

Building Communities in Consumer Markets with Ugobe and Pleo

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.
Tags: Jennifer Jones, Marketing Voices, Pleo, social media, […]

Yay! Totspot launched!

I’ve been (and so has the rest of the team here) pretty quiet during the last few months. Mostly because we were pretty busy working on Totspot (blog), which we launched with a group of really smart people. Totspot is a social publishing platform for parents and their kids. It’s a pretty niche market, but […]

Early-bird Structure 08 Tickets ? Time is Running Out!

Early-bird tickets for our first official GigaOM conference, Structure 08, are only available until midnight Monday, April 7th. Structure 08 will gather the most innovative and influential industry leaders together to explore the latest Internet infrastructure buildout. Among our scheduled keynote speakers are Werner Vogels, CTO of Amazon.com, and Greg Papadopoulos, CTO […]

Tipster: Mahalo revenues are around $9,000 a month [Rumormonger]

At Mahalo CEO Jason Calacanis’s Dim Sum 2.0 dinner in New York a couple weeks back, I was just within earshot when Calacanis told someone nearby that Mahalo was already profitable. A pleasant surprise, he said. Later, I asked him directly if Mahalo was profitable. “Not yet,” he told me. Now a tipster tells us Mahalo isn’t even close — with 4 million unique visitors a month on 8 million pageviews, the site’s monthly gross is $9,000.

Calacanis is likely to dismiss the revenue figures with some handwaving about “ramping up sales.” Let’s look at the traffic figures instead: When a visitor generates an average of two pageviews a month, that tells you Mahalo’s not a destination for anyone. It’s a search-engine optimization play, exactly the kind of “spam” operation Calacanis has railed against.