Should designers optimize for page views?or user experience?
Should designers optimize for page views?or user experience?
An interesting quote from Facebook’s founder Mark Zuckerberg, when asked if Facebook’s news feed feature, which aggregates disparate profile information into a single view, reduces page views (and presumably advertising revenue).
“our thinking is that if we give people more controls, they can share more information. As people shared more and more information, Facebook found that it creates a more component experience that brings them back to Facebook more often. Page views and traffic went up 50% within weeks of the launch of the news feed.”
Wow, that stat is amazing. A simple interface design feature, thought (by traditional thinking) to decrease page views, actually increased them and fast.
Page Views vs. User Experience
Zuckerberg’s response underlines a real distinction between the old page view approach to the Web and the new user experience approach. The difference lies in what you optimize for…
As some of you may know I’ll be conducting the opening panel at O’Reilly’s Web 2.0 Expo this November in Berlin. It’s going to be a panel about how design has changed in the last few years to take center stage in the business mindset.
In preparation, I am collecting statements about what design means to […]
Reddit Case Study: How personality impacts product success
Why profiled on Startup Review
Reddit is a social news site that was launched in June 2005. As of April 2007, Reddit is generating ~170,000 unique visitors and 1.9M page views per day. The company was acquired by Conde Nast Publications in October 2006 for an undisclosed sum. Reddit is thus far the […]