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The litmus test: Will the litmus paper turn Orange ..
We are all familiar with the Litmus test ? where the Litmus paper turns Red or Blue depending on the acidic / alkaline nature of the chemical.
As an industry, we are facing our own acid test ?
Orange has excluded both Nokia and Motorola from it?s list of Christmas handsets. As I said in the chicken or the egg blog, customers always choose a device first ..
And hence the litmus test. Will they choose ?Orange? over the devices (which Orange has now excluded)
Here is a clue .. Dean Bubley laments Orange?s user interface on Sony Ericsson devices - and he is a SE fan!
Either way - it’s a horrible user experience and reflects negatively on both operator and handset vendor. Will it increase his spending on new & wonderful multimedia services or improve loyalty? Yeah right.
Perhaps phones are like cars…. the people who design them best are the original designers, especially non-smart featurephones. I don’t add on nasty bits of plastic from Halfords to modify my car, and I don’t want nasty bits of software modifying my phone.
If an industry veteran like Dean cannot work it out .. I think Orange has a problem ..
The real issue is: This is not the time to play games .. Customers are going to compare the poor interface with the iPhone .. And guess who will win?
I am watching this with interest!
Orange is getting some things right(especially Martin Duvall’s team - more on that soon) - but this is not one of them!
CSS TOOLBOX: 20+ Tools For Working With CSS
Have you always been reliant on others’ templates for your blog or website? You’d like to customize them, but you’re just not sure how? Perhaps it’s time to finally wrestle with the secrets of CSS. This collection of CSS-related links should be a good start - from basic tutorials to advanced tools, it’s all here.
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