Web 2.0 from Cap5
Cap5 President Tony Hodgson discusses the services his company offers in the Houston area, and the surprising results his customers receive from basic Web 2.0 features on the Web sites he builds.
Tags: Cap5, Tony Hodgson, Web 2.0
NETGEAR Announces New ProSafe Smart Wireless Switch
Vivek Chugh of NETGEAR visits PodTech in this podcast focusing on the NETGEAR’s new ProSafe Smart Wireless Switch. Introduced this week at Interop, the ProSafe Smart Wireless Switch is a great solution for small- and medium-size businesses looking to keep costs down and allow for future growth while effectively managing all their wireless connectivity.
Tags: Vivek […]
Why invest in Social Features?
For those of you not cross-subscribed, I recently wrote a piece on Brain Sparks (aka the UIEblog) that answers a pretty simple, yet under-addressed question:
Why invest in social features on your web site?
Here’s the quick version of why to invest in social features:
- Amplify Customer Opinion
- Data, Data, and more Data
- Reduce Support Costs
- Engender Trust
I think that social features are bigger than many people view them. They are a long-term strategy that takes lots of resources. You can’t simply bolt on a feature here or there (well, unless it’s article sharing or something super simple like that) and expect to realize the benefits of making a richer social experience for your users.
In addition, I’m seeing more and more evidence of a wave of companies getting into the social action. This is encouraging, and if you’re doing so please feel free to describe what you’re doing in the comments or drop me a line. I’ll be continuing to aggregate and regurgitate what I hear so we can all share what we know with each other.
Here’s the link: Why invest in social features on your web site?
The Flat Future of the Publicity Stunt